Marketing Chivalry Isn't Dead!

Marketing Chivalry Isn't Dead!

So many of us have signed up for online web applications such as Freshbooks, Basecamp, Shopify, etc, etc.  We here at Pirani Marketing Group use web apps as the foundation of our business (Freshbooks for Invoicing, 5PM for CRM/Project Management, Outright for Accounting, Formspring for – well forms, and so many more!)
But for the first [...]

Effective Scheduling – AskMen.com

The ability to create and keep efficient, effective schedules is not highly regarded; it’s not often a compliment one hears or makes about a colleague or coworker. That isn’t to say it has no value or importance. Rather, it is an ability that is associated with characteristics — like “accountable,” “responsible” and “dependable” — that [...]

Get your own thingy!

Finding the perfect solution to project management and flow management could be the hardest thing a small agency or freelancer faces.  It’s imperative that a freelance or agency is able to keep the client in the loop using simple tools with great capabilities.   The services provided by Chris and Uta from 49sparks.com are called, [...]

Marketing Basics for Tough Times

Marketing Basics for Tough Times

Marketing is an essential part of the survival and growth of any company. Without marketing the ability to expand a customer base is threatened, and the company’s presence in the media could be severely limited. Marketing is also the department that creates press releases that are used by the media to alert the public of [...]

Starting a business? Use you're resources

Starting a business? Use you're resources

Starting a new business can be extremely overwhelming if you don’t know where to go and who to ask for help.  There is no shortage of people wanting to help you start your business, but it’s not always free.  Luckily, thanks to the Internet and local resources, you can not only find the answers, but [...]

5 Marketing Myths Worth Testing

I spent almost 10 years working in Benin, West Africa. As I quickly learned, it was a storytelling culture. But just a soon, I was told by my language coach that a good story is not necessarily based on whether it’s true or not. A legend can be propagated because people often accept it without substantiation. As in any culture, myths were so prevalent in Africa and it was difficult to discern fact from fiction (especially as an outsider). In our business world, there are probably a hundred marketing myths that small business owners hear each day as well. So let’s pick 5 popular marketing myths and test their truthfulness.

Free Business Cards for Tax Day!

April 15th, is right around the corner and we know it’s not fun having to pay taxes!  Business Cards are a great way to get your name out there and find new clients (New Client = $$$), so we’re giving away 1,000 Free Business Cards to ONE lucky person!  Comment below with why you’d like [...]

Don't forget to write!

The use of email and social media is increasing faster than ever. But that doesn’t mean you should forget the old school way of contacting customers.
You need a way to stand out of the crowd.  Your customers are receiving hundreds if not thousands of emails everyday, so how do you stand out from the crowd?  [...]

25 Free and Low Cost Tools for Everyday Business (Pt. 3)

So we’ve covered Accounting/Invoicing, Money management, and HR Tasks in part 1 and 2.  Now in this part, we will Highlight Free and Low cost Customer Relationship Management applications.
Customer Relationship Management (CRM)
Norada/Solve360 – We’re a small experienced team that has been providing online application services to businesses for over nine years.  Solve360 is our most [...]

Why to Tie Marketing to Time, Not Money

By Kelly Spors – Wall Street Journal Blog
In today’s recession, many small businesses may think it’s wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time.
A new study by researchers at Stanford Business School, published in the Journal [...]